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Find the right voices
Potential testimonial participants were identified during the event, then approached in a way that respected the room, the schedule and the fact they were guests first.
KMS Lighthouse Case Study
One interstate event. Six customer interviews. A full content library for KMS Lighthouse.
KMS Lighthouse was hosting a half-day enterprise technology event at Microsoft’s Freshwater Place offices in Melbourne. They wanted professional event coverage, customer testimonials, still photography and recap-style video material.
Once onsite, the bigger opportunity became clear: the value was not only in what was happening on stage. It was in who had come together, and what useful customer proof could be captured while they were all in one place.
The brief
Event coverage was the starting point of a larger opportunity.
KMS Lighthouse wanted professional event coverage, still photography, recap material and customer testimonials. There was no rigid shot list or line-up of pre-arranged interviewees, which left room to identify and capture the best opportunities as the day unfolded.
The opportunity
The real opportunity was who was in the room.
With customers and stakeholders together in one place, the event was a chance to capture more than what was happening on stage. By approaching customers, building rapport and drawing out their experiences, I captured six natural testimonial interviews that gave KMS something particularly valuable: credible customers telling the story in their own words.
Turning attendees into customer stories
Good testimonials don’t start with “action”.
The camera mattered, but the harder work happened before anyone sat down. Paddy identified potential participants, approached them directly, built trust quickly and made the process feel comfortable for people who had not necessarily arrived expecting to be filmed.
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Make people comfortable
Rapport had to be built quickly. The interview process was kept calm and conversational so people could speak naturally rather than feel pushed into a scripted endorsement.
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Draw out useful stories
The questions were shaped to surface credible customer experiences: what problem mattered, what changed, and why the work was valuable from the customer’s point of view.
Adapting the production
The setup had to serve the communication goal.
Paddy liaised with the venue, assessed the available rooms and adapted a small, imperfect space into the best practical filming environment available. A compact professional kit made it possible to capture cinema-quality image and audio without taking over the event.
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A practical interview room
The available space was limited, so the camera, lens, lighting and audio approach were adjusted quickly to make the room work for customer interviews.
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Professional quality, small footprint
A compact Sony A7IV setup, professional lighting and a fast audio workflow kept the interviews efficient while maintaining the quality expected from a serious technology organisation.
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Coverage without disruption
Long-lens event photography and video captured speakers, guests and interactions unobtrusively, so the production supported the event rather than pulling attention away from it.
Photography
Photos that show the room, the people and the proof.
The stills were communication assets, not just documentation. They showed the scale and professionalism of the event, customer participation, human interaction and the environment in which KMS Lighthouse operates.
Discreet event coverage
Capturing the room, speakers and audience without disrupting the presentations.
Speaker moments
Long-lens coverage documented the formal program while keeping the production presence low.
People and context
Useful event photography gives the client more than a record. It gives them proof of participation and context.
Stakeholder energy
The value of an event often lives in the conversations between the formal sessions.
Ready for later use
Cloud-delivered assets helped the client access, review and put the content to work quickly.
Same-day value
Some content needed to move at the speed of the event.
Alongside the planned production, Paddy captured quick vertical sequences of the room and event atmosphere using an iPhone and a pause-edit workflow. That gave KMS immediate social material they could edit or publish while the event was still happening. The format served the objective: polished production where it mattered, lightweight content where speed mattered more.
One event, useful content library
The event became more than an event recap.
By looking beyond the formal brief, the day produced material KMS could use beyond the event: customer testimonial interviews, event photography, video coverage, customer proof, social assets, same-day vertical content and footage suitable for future campaigns and communications.
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Customer voices
Six testimonial interviews gave KMS credible third-party proof from people who could speak to the value and legitimacy of the work.
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Event assets
Photography and video coverage documented the setting, scale, presentations and interactions in a way the team could use across future communications.
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Social material
Same-day vertical content and additional social assets gave the team timely material for the event itself and practical assets for follow-up.
Outcomes and metrics
Useful material only matters once it is put to work.
The clearest production outcome was six customer testimonial interviews captured from a live event environment, alongside photography, event coverage and timely social content.
All assets were delivered digitally via the cloud, giving the KMS Lighthouse team swift access to review, share and put the material to work across sales, social and stakeholder communications.
Content captured during the event subsequently appeared in the published Bupa & KMS Lighthouse success story, featuring Christian Maccarone, General Manager of Digital Product at Bupa, discussing how the platform supported customer-facing teams.
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Useful customer testimonial interviews captured from attendees during the half-day event.
Same day
Vertical social content captured and supplied while the event was still happening.
79.8%
Search success rate referenced in the Bupa & KMS Lighthouse success story that used content captured during the event.
Strategic takeaway
One event can be much more than an event recap.
When customers, stakeholders or subject-matter experts are already coming together, the opportunity is not simply to document the day. With the right questions and the right production approach, the same event can create customer proof, photography, social content, interviews and stories that keep supporting communication after the event is over.
Got the right people in one room? Don’t waste the opportunity.
If your customers, stakeholders, staff or subject-matter experts are already coming together for an event, conference or showcase, Paddy can help identify what is worth capturing and plan the content around the opportunity.
A brief is useful. A clear objective is enough.
If you already have a production brief, send it through. If you only know what you are trying to achieve, that is an equally good place to start.
What are you trying to achieve?
Every good project starts with understanding the problem first. Tell me what you’re trying to achieve, what isn’t working, or what you’d like your audience to understand or do. You don’t need to have the solution worked out. If you already have a brief, send it through. If you just have a problem that needs solving, that’s a perfectly good place to start.
